Why was a CFL lightbulb chosen for the logo, isn’t the CFL outdated technology?
Numerous names and taglines were considered by the founding, partner and advisory organizations. Focus groups were conducted to determine what resonated with customers. Universally, participants associated the CFL bulb with energy efficiency. However, most of the same group of participants did not associate the LED bulb with energy efficiency. Much like the floppy disk icon is recognized as the save button on computers, CFL bulbs are widely recognizable and understood. Please note we do recommend the use of LED lightbulbs.