Can engagement through social media be awarded?

A:

We recognize the power of your voice in social media. We encourage you to be creative in engaging with the campaign. Therefore, we want to recognize the social media posts that receive public engagement. Prizes will be awarded for top Social Activators that have taken the pledge in the following categories: most popular social media post (1 winner); top student post (1 winner); and top pledge contributor who signs up the most people (1 winner). The most popular social media post will be measured by likes on our Facebook, Twitter, or Instagram accounts @ReduceEnergyDC.