How does the leaderboard work?

A:

After taking the pledge, you will have the option to share your pledge online using an URL with an unique ID generated by ReduceEnergyUseDC.com. This URL allows the website to track sign-ups made from your sharing on social media. ReduceEnergyUseDC.com will have a leader board for the post that tracks the most sign-ups by referral. The person with the most pledge referrals will receive the top pledge contributor prize.